Nazma Iffat is the Chief Executive Officer of SOS Pure, a premium Pakistani purified drinking water brand that operates under the SOS Group of Companies. As CEO, she leads the strategic direction and growth of the company, focusing on delivering high-quality, safe, and hygienically purified drinking water to both households and commercial clients across Pakistan. Under her leadership, SOS Pure emphasizes stringent quality control, advanced purification technology, and customer‑centric distribution systems that reflect the brand’s commitment to health, trust, and excellence.

Mr. Amjad Rasool Alvi is a highly accomplished Chemical Engineer with over 30 years of extensive experience in the chemical industry. He brings deep technical expertise in production management, process optimization, and industrial operations.

He has vast hands-on experience in the design, development, and installation of RO water treatment plants, ensuring efficient and high-quality production systems. Currently serving as GM Production at SOS Pure (Pvt) Ltd, he plays a key role in maintaining operational excellence.

With decades of industry exposure, Mr. Alvi continues to drive innovation, efficiency, and quality across all production processes.

Hatib Faize – Head of Finance & Accounts at SOS Pure, part of the SOS Group of Companies since 2018. Holds a Master’s degree in Accounts & Finance from BZ University Multan and is an ICMA finalist, with extensive experience in audit, payroll, and finance operations. Responsible for financial reporting, Budgeting and compliance, ensuring strong internal controls, transparency, and efficient financial management to support strategic decision-making and sustainable growth.

Brigadier Rashid serves as Group Advisor and Advisor to the Executive Director (ED) at SOS Group, contributing to high-level decision-making, policy alignment, governance improvement, and long-term strategic planning. He also acts as Chief Management Officer (CMO), overseeing key operational and manufacturing functions, including SOS Pure, SOS Technologies, and SOS Engineering.

With strong leadership and strategic expertise, he plays a vital role in enhancing organizational performance, ensuring operational efficiency, and driving sustainable growth across the group. Under his guidance, SOS Pure has implemented strict hygiene protocols, improved batch testing and quality assurance, and optimized production and packaging processes to enhance product consistency and market reach. Brigadier Rashid continues to focus on expanding premium and functional beverage lines while strengthening operational discipline and distributor engagement.

Mr. Ghulam Mustafa is a seasoned professional with an MBA degree and extensive experience in administration and institutional management. He has a strong background in school management and served as a Principal for over 10 years, where he successfully led academic and administrative operations.

Currently serving as an Admin Officer at SOS Pure (Pvt) Ltd, Mr. Mustafa is responsible for overseeing all administrative matters of the organization. His expertise in leadership, coordination, and operational management ensures smooth day-to-day functioning and effective handling of administrative challenges.

With his disciplined approach and strong management skills, he plays a key role in maintaining organizational efficiency and supporting overall business operations.

Ms. Aasma Razzaq is a highly experienced Quality Assurance professional with a strong background in quality control and compliance. She holds an MPhil in Chemistry from Bahauddin Zakariya University (BZU) and brings extensive industrial experience across multiple sectors.

She is currently serving at SOS Pure (Pvt) Ltd and AB Medicals, where she contributes her expertise in maintaining and enhancing quality standards. Her experience includes vaccine-related quality systems, laboratory testing, and the implementation of rigorous quality control procedures.

With a deep understanding of chemical processes and regulatory requirements, she plays a vital role in ensuring product safety, consistency, and excellence. Ms. Aasma is committed to maintaining the highest quality standards and continuously improving processes to meet industry benchmarks.